Bow Ties make the WORLD of difference

Local fashion house WORLD is supporting the Muscular Dystrophy’s Association (MDA) 2010 Bow Tie Campaign held 20 - 28th February, by designing a limited edition bow tie and a bow tie pin. The exclusively designed bow tie pin will be available in all WORLD stores, as well as ASB branches nationwide for a $2.00 donation during bow tie week.

Muscular Dystrophy Association Managing Director, Chris Higgins says, “We use the bow tie symbol to represent the many difficulties people with a neuromuscular conditions face each day.  It has been wonderful to have our Patron Judy Bailey front the campaign and to partner with WORLD for the 2010 Bow Tie Campaign.”

To make a donation click here.